Reddit has hired Mark S. Luckie, the former news manager at Twitter and the person behind Today in Black Twitter, as its first-ever head of journalism and media. Journalists and media organizations have been using Reddit for years to discover and source content, but sifting through the loads of information on Reddit isn’t the easiest of tasks. Luckie’s new role will entail working with media organizations, as well as government organizations, to understand how they’re currently using Reddit and what their needs are from the platform, Luckie told me. He’ll then take that feedback and build it into Reddit’s product, with the goal of making Reddit more accessible to a broader community of people.
“A lot of it is delving into the community and figuring out how news spread within subreddits,” Luckie said. “I’ve been on Reddit for 8 years now as a lurker. It’s crazy. I don’t think I’ve done anything for eight years, including Twitter. Now, I want to look at it in an official capacity. I’ll delve into data, analyze the links going in, profile pages — all of this stuff that can be used to quantify news. I’m a spreadsheet kind of guy. I want to get in there and get my hands my dirty.”